Clients

SALT-WATER

As a Brand Designer, I led the creation of digital and print assets, conceptualized and executed 360-degree campaigns, and provided creative direction across European and Asian markets. Additionally, I ensured a consistent flow of creative content by designing direct email materials, inbox marketing collateral, affiliate assets, and various other formats.

ART DIRECTION - CONTENT CREATION - WEB DESIGN - PRINT

Art direction

Art direction for the Soft Sole range by Salt-Water Sandals, shaping the visual narrative of the photoshoot to emphasize the product's comfort and coastal lifestyle, ensuring the images reflected the collection's essence.

Catalogue /print

Created a print-catalogue to showcase the new product range and existing collections, designed to engage retailers, stockists, and the press. The catalogue effectively communicated the brand’s vision and highlighted key pieces through thoughtful layouts and impactful visuals.

Digital design

Transitioned the campaign into the digital space by creating lookbook pages and designing assets for social media, website, and other digital platforms. This ensured the seamless rollout of our new images, amplifying the brand’s presence and engagement online.

Email - crm

Designed a CRM email to promote the new product range, using water-inspired and abstract shapes to reflect the essence of the brand. The email was crafted to capture attention and drive engagement with a cohesive, visually compelling design.